Search engine optimisation, known more commonly as SEO, is a marketing strategy that with the main aim of increasing a website’s rankings on search engine results pages (SERPs). A higher website ranking leads to a number of benefits that contribute to overall business growth and success.
Today, digital marketing is often more effective than traditional marketing due to the increasing length of time that modern-day humans spend online. As one of the most influential aspects of digital marketing, SEO is central to every business’s marketing strategy.
Below, we’ve covered in more detail why SEO is central to effective marketing and why working with the reputable SEO agency, Dark Horse, can make all the difference to your business success.
SEO Can Significantly Increase Organic Website Traffic
Effective SEO drives more organic traffic to your website by increasing the ranking your site gets on SERPs. Appearing near the top of search engine results increases the likelihood of online users visiting your site when they search for a specific phrase that is relevant to your business.
With a higher volume of traffic to your site, you can enjoy more leads and conversions, contributing to a higher number of sales and revenue. Plus, high-quality traffic signals to Google and other search engines that your website is credible and trustworthy, which can further boost your SERPs rankings.
SEO Supports Other Aspects of Digital Marketing
Digital marketing comprises multiple aspects, and SEO is just one of them. Although just one of many marketing techniques, SEO plays a central role in your overall promotional strategies. It’s important to understand the role of content marketing, email marketing, and social media marketing in your overall strategy and how SEO contributes to each of these.
For example, the use of keywords and key phrases in your social media posts can increase traffic to your channels. Including links to your website on your social media profiles will subsequently boost organic traffic to your site, and this could lead to more sales.
SEO Leads to Measurable Results
The effectiveness of your SEO strategy is easy to measure. You can use platforms like Google Analytics to measure SEO results in real-time and make the necessary changes to your strategy immediately.
Keeping an eye on measurable metrics enables you to continually adjust and refine your SEO strategy to ensure it works effectively. As search engine optimisation is central to digital marketing, you can enhance every other aspect of your marketing strategy by optimising your SEO alone.
You Can Adapt Your SEO Strategy in Line with Market Demands
The consumer market is constantly fluctuating, and being able to keep up with ever-changing trends is vital for business success. SEO is easy to adjust as you can constantly update your online content to include the more popular keywords and key phrases to increase your organic traffic as much as possible.
Staying at the forefront of market trends and consumer demands can maximise brand recognition, reputation, and growth.
